I build and scale high-performance marketing functions that drive measurable growth. Specialising in digital transformation, marketing automation, and data-driven operations in regulated B2B FinTech and SaaS environments.
I'm currently Director of Marketing Operations & Digital at FNZ Group, a $20B fintech managing $2.4T in assets on platform (AoP). I've built and optimised a high-performance marketing function, leading digital transformation, marketing automation rollout, and cross-functional Account-Based Marketing initiatives across global markets.
I've held leadership roles at Temenos (market-leading banking software, $6B valuation) and Qube Global Software, where I led global digital transformation, built centres of excellence, and delivered consistent growth.
Scaled target account engagement from 10% to 75% across priority markets. Led global ABM strategy across 1,500+ accounts, aligning 60+ sales stakeholders across NAM, UK, EU, and APAC regions.
Built and optimised marketing infrastructure using HubSpot, Salesforce, and modern CMS platforms. Realised £1M+ in annual savings through vendor consolidation and automation.
Led end-to-end website launches and digital platform migrations managing 60+ stakeholders. Reduced campaign time-to-market through process optimisation and repeatable workflows.
Delivered YoY increase in website conversion rates through data-driven UX optimisation. Increased high-intent MQLs and YoY lead growth in previous roles. Connected marketing effort to revenue.
Built first-party database from 0 to 10k contacts, and exceeded financial services engagement benchmarks. Developed lead nurture strategies that consistently outperform industry averages.
AI Champion supporting company-wide M365 Copilot rollout. Member of AI Governance Committee. Upskilled executive leadership on AI tools for operational efficiency and innovation.
Built and optimised high-performance marketing function for $20B fintech platform managing $2.4T in assets. Led digital transformation, global marketing automation rollout, and ABM strategy. Recognised as 1-Outstanding performer and selected for NXTGen Leaders program (top 20 high-potential leaders).
Led global digital transformation for market-leading banking software provider ($6B valuation, 3,000+ clients across 150 countries). Managed end-to-end Temenos.com launch (60+ stakeholders, 10,000+ pages). Built multi-regional Digital Centre of Excellence. Delivered YoY conversion rate increase and reduction in campaign time-to-market.
Led global growth from London HQ and 5-year tenure in San Antonio, Texas. Delivered YoY MQL increase. Achieved six consecutive years of reduced cost-per-lead whilst increasing total volume. Architected two major website iterations with six years of consistent traffic growth.
Delivered digital strategy and SEO audits for B2B and government clients. Scaled small business leads by 10x through performance marketing and technical SEO.
BA Business & Marketing (First Class Honours) — Canterbury Christ Church University
HubSpot Certifications (2025) • Google Analytics & Ads (2023) • Drift Conversational Marketing (2020) • Sirius Decisions Digital Planning (2018)
I'm always open to conversations about marketing strategy, digital transformation, ABM execution, marketing operations, or how AI is reshaping the marketing function.